At WebSpeak Media, the success of our relationship with a client is defined by the client and how we grow your business through a collaborative partnership. We are looking for like-minded clients so we can grow together. Over 20 years we’ve worked with over 1,000 websites and we know what it takes to be successful. Let us partner and grow together!
Digital marketing requires a multi-disciplinary approach to be effective. One is the strategy. We adopt a Story-brand strategy to create an internal working doc that establishes a client’s digital marketing message so we can be on the same page with our client. Once the strategy is adopted it’s time to lay out the framework of the website. Sitemap (site navigation) identifies each page of the site, imagery, and content. The discipline of providing compelling digital content requires a writer.
Upon completion of the strategy and content, the next discipline is the design. The design of a website has to reflect the client’s usability and communicate the message in a clear succinct way to minimize the clutter and noise of their offering and the competition.
After the sitemap is completed and approved a competitor analysis is needed to address the message of the competitors, to define holes in the message, or identify unique opportunities to communicate your message.
Once the foundational site is built a digital audit is needed in order to optimize each page for keywords and key phrases as you are limited to five of them per page. Once the site is ready to go live we incorporate Google products, Google analytics, Good search console, and Google My Business.