WSM found itself in a niche market helping small to medium businesses grow their base through value proposition (no one minds paying for value) and eventually the digital marketing provided WebSpeak Media was not viewed as a cost but an investment that brought a return in new sales, customers and client relationships. Simply put, WebSpeak Media was founded on the guiding principle of providing value for clients through digital marketing.

Digital marketing requires a multi-disciplinary approach to be effective. One is the strategy. We adopt a Story-brand strategy to create an internal working doc that establishes a client’s digital marketing message so we can be on the same page with our client. Once the strategy is adopted it’s time to lay out the framework of the website. Sitemap (site navigation) identifies each page of the site, imagery, and content. The discipline of providing compelling digital content requires a writer. Upon completion of the strategy and content, the next discipline is the design. The design of a website has to reflect the client’s usability and communicate the message in a clear succinct way to minimize the clutter and noise of their offering and the competition. After the sitemap is completed and approved a competitor analysis is needed to address the message of the competitors, to define holes in the message, or identify unique opportunities to communicate your message. Once the foundational site is built a digital audit is needed in order to optimize each page for keywords and key phrases as you are limited to five of them per page. Once the site is ready to go live we incorporate Google products, Google analytics, Good search console, and Google My Business.

Everything we do is about our relationship with clients. Moving forward we want to provide value and options that meet your specific needs. Here are some of the ways we can further our relationship:

• Minimal engagement- WSM hosts and keep site secure and give a number of hours per year to train, and makeup dates.
• Monthly engagement- Everything in the minimal engagement plus WSM will maintain search engine optimization, create and manage PPC (pay per click), Social Media with content expansion for a content marketing approach that drives customers to your site and business.