There is an entire generation of Americans who’ve never known national tragedy and challenge at this level. Those of us with gray hair remember 911, Vietnam, the Energy Crisis of the ’70s, and those most vulnerable among us remember the Great Depression, Polio, Korea, World War II and harder times. However, none of us have seen the level of impact that has impacted healthcare nationwide, the economy, unemployment, small business, travel, education, states competing for the same supplies, and the interruption of daily life as we’ve known it. This is indeed a “New Normal”.
Imagine being employed by or owning a “non-essential” business. What? Every business is essential to those who own them or work for them. Yes, I understand what the term refers too, but the loss of a job or company is stressful enough without the anxiety of just trying to survive. Businesses are being hit hard by an enemy none of us can see. And workers on the front lines of public interaction like grocery and gas clerks, delivery drivers, and every first responder risk their lives every day.
It can be depressing, stressful and overwhelming, but look around and take note as we see our finest rising to the challenge. In America times of great challenge have always been opportunities for innovation, creativity, and ingenuity. Scientists, researchers, manufacturers, epidemiologists, biologists, engineers, and so many disciplines are working together like never before. Competition, politics, and profits are being put aside as we work together to overcome this challenge. Yes, there will always be one or two bad actors, but the majority are coming together in a unified effort. It’s one of our best attributes as a united people. How can your company, or business become a positive force or address this challenge?
7 Things You Can Do in Your Business During COVID-19
(Presupposing you have already put together a financial plan)
These are unchartered waters for all of us. Be an encourager, innovator, collaborator, friend, and a good neighbor. The first place to start in all of this is within each of us. You can do it and you aren’t alone!
Monty Carter, Storyteller
Photos: Unsplash and the CDC