Anyone can put together a website with today’s online tools. However, putting together a compelling, appealing and inviting website that generates traffic, has just the
A thought leader is a recognized authority on subject matter pertaining to their (personal/company) field of expertise. Peers, colleagues, and potential clients/customers
Storybrand is the brain-child of best-selling, acclaimed author and marketing expert, Donald Miller. Storybrand is a marketing vehicle designed to help companies empower
Using the right social media platforms for your business is a great way to expand market share, increase brand awareness and reach your target audience. Facebook, Instagr
In 1998 Congress amended the Rehabilitation Act to require Federal agencies to make their electronic information technology accessible to those with disabilities. Section
SEO is a marketing discipline used to improve the visibility of your business for organic search results to make sure you are reaching your desired target audience and ge
Why is Google so important for your business and digital marketing? The phrase “Google it” is exactly why. Google owns 90% of the search traffic on the web. According
Accept that Digital is No Longer a Differentiator! If you aren’t aware of how your competitors are using digital technology, you’re already falling behind. Being digi
The first step in conducting a digital marketing content audit is to identify what content you need to include. This will usually involve conducting something of a ‘con
Content marketing specialist and author, David Meerman Scott states, “People don’t go to the web looking for advertising; they are on a quest for content.” Great di
A blog is a great way to add content to your website and social media platforms or your 3rd party site. Thought Leadership Papers (TLP) and Blogs share some similarities
