Caroland Farms is the largest breeder and provider of Wagyu beef in the Carolinas. Owners Bob Jordan and Jay Alexander jealously guard their bloodlines, DNA, and development of this premier farm under the direction of Farm Manager Matt Rainey. The farm itself is a breathtaking pastoral setting in the foothills straddling Greenville and Polk (NC) counties. Caroland caters to restaurants across the Carolinas offering premier dining experiences for chefs that understand the crown jewel of this distinct tasting, healthy and rare beef originating in Japan. In addition to selling their prized full-blood Wagyu beef to restaurants and the public, Caroland also provides embryos and semen straws to breeders nationwide. WebSpeak was challenged to develop a broad scope of digital marketing tools to increase brand awareness, generate traffic, and position Caroland as one of the premier providers of full-blood Wagyu in the southeast. Our team is proud to partner with Caroland Farms and grateful for the trust they have placed in us to tell their story and position their brand.